Catchers are often perceived as fat and slow. This had to change and a better story was needed. Bio-mimicry, human inspired and speed, were all inspirations for the 2013 Mako catchers gear. Understanding the user experiences was key in giving insights to improving the gear.
knowing the user experiences
Knowing the critical issues. Understanding the user needs.
Symmetrical vs non-symmetrical gear. Over 90% of catchers throw with their right arm and catch with their left arm.
MADE FOR PROS AND REALLY PRO
Senior Industrial Designer, Collaborative creative direction, Concept development, Lead presenter to executive team, Coordination with Asia development teams, Techpack creation.